*edit, February 1, 2015 – I appended a SumOfUs video response to PepsiCo’s response to it’s campaign.
Doritos is pitching to film makers to come up with best Doritos ad for the Super Bowl (which I don’t watch), evidently. And there’s something seriously wrong with that. SumOfUs explains what that is and drives home their message with a spiffy ad of their own that pokes fun at the whole project. From the bulletin I received from them about it, the following:
Rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations, where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. The clearing of these rainforests and peatlands are driving many species like the orangutan and Sumatran tiger to the brink of extinction, while simultaneously polluting the Earth’s atmosphere by releasing gigatons of greenhouse gases.
Each year, Doritos’ parent company PepsiCo buys 427,500 tonnes of palm oil. Given how high profile the Doritos Super Bowl campaign is, we’re using this opportunity to let consumers around the world know about PepsiCo’s irresponsible palm oil sourcing policy. There’s never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo’s practices.